Independent Work
As a freelancer, I partnered with clients across industries to solve immediate business and creative challenges. The work ranged from brand development and campaign concepts to marketing assets delivered under tight timelines and evolving requirements. These engagements required balancing strategy and execution while serving as both creative lead and production resource.
Role: Creative Director / Designer
Focus: Brand development, campaign concepts, and production-ready creative across multiple industries
Scope: Delivered creative direction and hands-on design for clients ranging from startups to established organizations, supporting branding, marketing campaigns, and product launches
Environment: Independent consulting and freelance engagements requiring rapid onboarding, clear communication, and reliable execution
Just Global
A global B2B Agency of the Year engaged me to develop concepts for a regional “switch” campaign for First Citizens Bank. Out of four concepts presented to the client, two were mine, and the final campaign direction was built from my “Frustration” concept.
Project: First Citizens Bank Campaign
Role: Art Director (Freelance)
Scope: Developed campaign concepts to support small and medium business deposit growth, delivering creative for digital advertising and regional outdoor placements
Timeline: 27 days
off base productions
Penguin Wars, a remake of the classic 1985 GameBoy title, required artwork that honored its Japanese origins while appealing to a Western audience. The design emphasized the game’s distinctive characters, fast-paced dodgeball gameplay, and vibrant arcade style, progressing from initial sketches through color illustration and final 3D-rendered packaging.
Project: Penguin Wars Packaging Design
Role: Creative Director (Freelance)
Scope: Designed the game logo and complete packaging system, including front and back panels, labels, and interior materials
Timeline: 38 days
Press Start Marketing
Enthusiast Gaming Brand Foundation
Press Start Marketing engaged me to help develop a unifying brand foundation presentation for one of its clients, Canada’s largest digital media company focused on video game journalism and live gaming events. Drawing on my prior experience building brand systems for PlayStation, I collaborated with the founders to create a clear, executive-ready framework to align messaging and customer expectations.
Project: Enthusiast Gaming Brand Foundation
Role: Creative Director / Designer (Freelance)
Scope: Designed a high-level brand foundation presentation to define identity, values, and customer promise for a leading gaming media and live events company
Timeline: 4 days
Logo Design
Press Start Marketing, founded by PlayStation alumni, needed a brand identity that captured the idea of initiation — the moment when action begins and momentum builds. The final design translated the concept of “press start” into a clear visual mark that conveyed energy, movement, and forward progress while remaining flexible for use across digital and print applications.
Project: Brand Identity for Press Start Marketing
Role: Creative Director / Designer (Freelance)
Scope: Developed the company logo and core visual identity to support brand positioning and marketing communications
Timeline: 28 days
Lakin Spears
Following a contemporary brand refresh, Lakin Spears required updated business cards for staff and partners. The design addressed the challenge of presenting certifications and specializations clearly on the front while reserving the back for partner-specific QR codes, ensuring both readability and functional use.
Project: Business Card Design
Role: Creative Director / Designer
Scope: Designed front and back business cards aligned with the firm’s updated brand identity, balancing professional credentials and individualized QR codes for partner-specific information
Timeline: 2 days
The Big Game
For more than three decades, the Hillsdale and Aragon varsity softball teams have scheduled their final game to coincide with senior night, creating a meaningful send-off for graduating players. My role was to capture the athletes through photography and deliver finished event materials on a compressed timeline, ensuring posters, social graphics, and program assets were ready in time for the celebration.
Project: The 32nd Annual Big Game — Hillsdale High School vs. Aragon High School
Role: Creative Director / Photographer / Designer / Project Manager (Freelance)
Scope: Designed the event logo and supporting materials, including posters, Instagram banners, and the program cover, supported by original photography captured over multiple weeks
Timeline: 9 days
Nor Cal Blast
Nor Cal Blast is a competitive softball travel program focused on preparing athletes for college recruiting opportunities. These posters were created to help players present their performance and contact information clearly to college coaches during multi-day showcase events, providing a simple way to access player profiles on the spot.
Project: Recruiting Posters
Role: Creative Director / Photographer / Designer (Freelance)
Scope: Designed recruiting posters and banners featuring player information and QR codes linking directly to individual recruiting profiles
Timeline: 2 weeks
Brown Venture Associates
Brown Venture Associates is a Silicon Valley-based deep tech consultancy whose founder is an avid sailor. The redesign used a sailing metaphor to communicate guidance, navigation, and forward progress while simplifying the site structure so the team could maintain and update their content without ongoing design support.
Project: Website Refresh
Role: Creative Director (Freelance)
Scope: Redesigned the company website in WIX, introducing a sailing-inspired visual theme and a flexible structure that allowed the owners to update front-end content independently
Timeline: 4 weeks