Printed materials remain a critical component of product launches, events, and customer communication. My work in print has focused on delivering production-ready materials that support marketing campaigns, retail programs, and sales initiatives while meeting tight deadlines and technical production requirements.
Project: Marketing and Sales Print Materials
Role: Creative Director, Designer, Production Manager
Scope: Directed and designed printed materials including advertisements, brochures, press kits, product sheets, event handouts, and promotional collateral supporting product launches and marketing campaigns
Brands: Lexar, SanDisk, WD_BLACK, PlayStation, Virtually Live, and independent clients
Timeline: 1–21 days, depending on project complexity
Successful print execution required close coordination with marketing teams, copywriters, printers, and production vendors to ensure accuracy, consistency, and timely delivery for distribution at events, retail locations, and customer touchpoints.
Advertising
Role: Creative Director, Senior Designer
Scope: Magazine covers, single page, two-page and multi-page spreads. All files translated for regional needs.
Brands: SanDisk, G-Technology, WD_BLACK, Virtually Live, PlayStation
Timing: 1-21 days
Consumer Brochures and Catalogs
Role: Creative Director, Proofreader, Project Manager, Production Manager
Scope: Variable specs for limited to mass production runs. Brochure quantities ranged from as small as 5,000 to a maximum of 500,000.
Brands: SanDisk, WD_Black, Virtually Live, PlayStation
Timing: 2-12 weeks
Internal Sales Tools
Role: Creative Director, Proofreader, Project Manager, Production Manager
Scope: Variable specs for limited production runs. Brochure quantities ranged from 100 to 1,000.
Brands: PlayStation
Timing: 2-4 weeks