Video

Video production requires disciplined planning and coordination across creative, technical, and logistical teams. My work has focused on developing video projects that support product launches, brand storytelling, and marketing campaigns while ensuring delivery on time and aligned with business objectives.

Project: Product and Brand Video Production
Role: Creative Director, Producer, Project Manager
Scope: Directed video productions ranging from product demonstrations to multi-day shoots involving live-action footage, motion graphics, and product storytelling for marketing, events, and digital campaigns
Brands: Lexar, SanDisk and Virtually Live
Timeline: 1–8 weeks, depending on production complexity

Successful video execution required close collaboration with marketing teams, production crews, editors, and vendors to manage schedules, budgets, and deliverables while ensuring the final content was production-ready for launch and distribution.

Lexar

Video and Motion System

I led a redesign of Lexar’s motion and animation system to improve clarity and strengthen brand consistency across product launch videos. While the videos produced at headquarters were technically sound, the typography and motion design were largely functional and missed an opportunity to reinforce the brand.

I directed updates to the type styling and animation behavior to create a more dynamic, branded visual language that improved readability and consistency across product launch content.

Project: Lexar Product Video Motion and Animation System
Role: Creative Director
Scope: Redesigned typography and motion standards for product launch videos to improve clarity, brand consistency, and visual impact
Timeline: Ongoing implementation across product launch initiatives

Lexar Enterprise

Thought-Leadership Video Series

I led the creative direction for a series of brand-led thought-leadership videos designed to inspire confidence and position Lexar Enterprise as a strategic, innovative enabler within the B2B technology ecosystem. These short-form pieces function as brand “mini-anthems,” reinforcing credibility and forward-thinking capability rather than explaining specific products or features.

The work combined curated stock footage, animated typography, and music to create a confident, consistent visual language that resonated with enterprise decision-makers.

Project: Lexar Enterprise Thought-Leadership Video Series
Role: Creative Director
Scope: Directed the visual and motion strategy for brand-led videos using stock footage, animated text, and music to communicate brand positioning to enterprise decision-makers
Timeline: Ongoing implementation across enterprise marketing initiatives

SanDisk

Animated Logo

As video and digital platforms became increasingly central to product launches and brand communications, SanDisk needed a motion version of its logo that could be used consistently across presentations, advertising, and digital experiences. I led the development of the animated SanDisk logo, translating the brand’s visual identity into motion while ensuring the animation remained simple, recognizable, and aligned with the brand’s character.

Working with animation partners, I developed the creative brief, guided concept exploration, and directed the animation process from storyboard through final client presentation. The work focused on expressing the brand’s core idea — saving and sharing stories — through clear, purposeful motion that could scale across multiple platforms and use cases.

Project: SanDisk Animated Logo Development
Role: Creative Director
Scope: Developed the creative brief, directed concept exploration, and led the design and production of an animated version of the SanDisk logo for use across digital media, presentations, and marketing communications
Timeline: 8 weeks

The final animation established a consistent motion standard for the brand, enabling the logo to function effectively across video, digital, and presentation environments while maintaining the clarity and recognition of the core identity.

Virtually Live

Video & Virtual Reality

II directed, produced, and edited Virtually Live’s video content supporting product demonstrations and marketing efforts. One of the most challenging aspects of this work was capturing authentic, real-time reactions from participants experiencing the platform through a virtual reality headset. Unlike traditional video games or films, virtual reality is an immersive experience, making genuine user response essential to effectively communicate the product’s impact.

Project: Live-Action Product Demonstration Videos (60–90 seconds)
Role: Creative Director, Producer, Editor
Scope: Directed and produced multiple single-day green screen shoots with actors to capture live reactions and illustrate the user experience within a virtual reality environment
Timeline: 4 weeks

In-Engine | 30-90 second Videos

Scope: Sizzle reels, product demos and walk-throughs, sales and PR materials
Role: Creative Director, Producer, Editor
Timing: 1-3 weeks