Virtually Live
At Virtually Live, I helped build the brand and product experience from the ground up, working closely with product designers, sales, and marketing teams to establish a consistent presence across all touchpoints. I directed creative for the brand and app experience, including branding, video, website, advertising, trade show graphics, UI/UX prototyping, and investor presentations.
The work required building structure, tools, and visual systems where none previously existed.
Role: Creative Director
Focus: Brand development, product experience, and investor-facing communications
Scope: Led creative direction across brand, product, and marketing initiatives, delivering cohesive visual systems for a new virtual reality and live events platform
Environment: Early-stage technology startup building a new category in virtual reality and live event experiences
Brand Systems
Project: Virtually Live Brand Guidelines
Role: Creative Director
Scope: Established the core visual language for the brand and produced a complete identity guide to support consistent execution across marketing, product, and events
Timeline: 8 weeks
Web
Project: Website Redesign
Role: Creative Director / Project Manager
Scope: Rebuilt the site architecture and visual system to improve usability and navigation, introducing a fan-first design approach that highlighted the energy of live sports and the immersive capabilities of the virtual reality platform
Timeline: 5 weeks
BEFORE: Virtually Live’s original site design was extremely functional.
AFTER: Virtually Live’s redesigned site with new branding and emphasized sport, technology and the fan experience.
Video
Project: Product Showcase — Live Action and In-Engine Videos
Role: Creative Director / Producer / Editor
Scope: Directed live-action and in-engine video production to showcase the platform for marketing and investor presentations, coordinating single-day shoots that combined mixed reality and VR capture
Timeline: 4 weeks
Events
Locations: San Francisco, Los Angeles, New York, London, Paris, Monaco, Singapore, and Shanghai
Project: Trade Show Booths, Live Demo Environments, and Executive Presentations
Role: Creative Director / Production Manager
Scope: Designed and managed the production of trade show environments, live demonstration spaces, executive presentations, and supporting marketing materials for global events
Timeline: 1–3 weeks
UI/UX
Project: In-Engine User Experience and Interface Design for Product Development and Partner Visualization
Role: Creative Director
Scope: Conceptualized and designed in-engine user experiences and interface prototypes to support product development sprints and partner brand visualization within the VR environment
Timeline: 1–6 weeks
Digital
Project: Social Media Banners, PR Announcements, and Digital Store Assets
Role: Creative Director
Scope: Designed rapid-turn digital assets to support marketing, PR, and distribution across platforms including Steam and Oculus
Timeline: 1–3 days
Project: Print Advertising, Press Kit One-Sheets, Brochures, and Event Handouts
Role: Creative Director / Production Manager
Scope: Directed and produced print collateral to support marketing campaigns, press outreach, and live events
Timeline: 1–5 days